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Ballroom Tap

Ballroom Tap

Interview With Steve Muth

Q:Where did the idea for this logo come from?

I visited the client’s dance studio and watched them dance. I saw this posture a lot while watching and saw the possibilities.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Dry-erase board, to paper and pencil, to iMac.

Q:What font(s) were used in the logo?

Arial rounded MT Bold.

Q:How did you choose the color scheme for the logo?

This was the color she already used in other marketing collateral and she wanted to stick with it.

Q:How long did it take to complete the logo?

about 4- 5 total hours.

Q:What do you feel was your biggest challenge in designing the logo?

Rendering a graphic that immediately translated to dance. Getting the posture right. It’s amazing how a few pixels left or right on the leg or arm positions made it look awkward. Took some time to find the right posture to translate properly.

Q:Now that the logo is finished, is there anything you would change about it?

No, both she and I are fond of the simplicity and clarity of it.

More Designs From Steve Muth

  • Nova Flavors & Ingredients
  • Shift 2 Mobile
  • The Bottlery
  • Core Technologies
  • Moviestick
  • Fund for Education Abroad
  • Cherry Picker
  • Kangaroo Car Care

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