Interview With Steve Muth
Q:Where did the idea for this logo come from?
I visited the client’s dance studio and watched them dance. I saw this posture a lot while watching and saw the possibilities.
Q:What application did you use to design this logo? E.g., Illustrator.
Illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Dry-erase board, to paper and pencil, to iMac.
Q:What font(s) were used in the logo?
Arial rounded MT Bold.
Q:How did you choose the color scheme for the logo?
This was the color she already used in other marketing collateral and she wanted to stick with it.
Q:How long did it take to complete the logo?
about 4- 5 total hours.
Q:What do you feel was your biggest challenge in designing the logo?
Rendering a graphic that immediately translated to dance. Getting the posture right. It’s amazing how a few pixels left or right on the leg or arm positions made it look awkward. Took some time to find the right posture to translate properly.
Q:Now that the logo is finished, is there anything you would change about it?
No, both she and I are fond of the simplicity and clarity of it.
More Designs From Steve Muth
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