Interview With Michael Spitz
Q:Where did the idea for this logo come from?
Given the level of ego often required to succeed in the restaurant world, the idea of the ‘Balloon Chef’ seemed comically appropriate. The mark itself derives straight from the kitchen… (i.e. You’re basically witnessing my cutlery set verbatim…) By client directive, both the name & mark were left up to me…and to be honest, this is the very first thing that popped into my head!
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
The progression of the design was fairly straightforward. After a few rough pen sketches ‘on cloth dinner napkins’ aka. post-it’s… the workflow moved onto Illustrator for the majority of development. Although there was a lot of back & forth that went into the final mark (i.e. salt & pepper shaker sandbags, etc.) the original idea stayed fairly true throughout the process.
Q:What font(s) were used in the logo?
Rogue Sans Medium
Q:How did you choose the color scheme for the logo?
Once again, true to life color seemed appropriate in this case.
Q:How long did it take to complete the logo?
About one week, from start to finish.
Q:What do you feel was your biggest challenge in designing the logo?
Not getting carried away with the detail… At several points I found myself having to rein things in a bit, as my tendency in this case was to ‘overcook’ it. There were just so many options here…I definitely love my kitchen accessories! Finding the right balance of detail, humor, and aeronautical practicality was probably my toughest challenge…
Q:Now that the logo is finished, is there anything you would change about it?
All in all, I think I’m quite happy with it!