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Logo Details

BA - GestaltungMitDenken

BA - GestaltungMitDenken

Interview With Bernd Allgeier

Q:Where did the idea for this logo come from?

This is the logo I chose to represent my own design company. I wanted it to focus on my strength of being able to combine creative and logical thinking. Playing around with the letter forms of B and A I got the idea of using the letters to form an intersection – symbolizing the combination of “Gestaltung” (Design) and “Denken” (Thinking).

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Sketching letter forms on paper first. As soon as I found the idea of an intersection to be interesting I continued designing in Illustrator.

Q:What font(s) were used in the logo?

Avant Garde, Plus Sans.

Q:How did you choose the color scheme for the logo?

It was a very hard decision. I started out with some green colors but somewhere saw a color combination similar to the one I finally used and fell in love with it. The faded blue gives it a bit of a vintage look and the dark red makes it a bit more lively.

Q:Do you have any sketches of the logo in the early stages?

Playing around with all sorts of colors and fonts.

Q:How long did it take to complete the logo?

Weeks and weeks.

Q:What do you feel was your biggest challenge in designing the logo?

The fact that this logo is meant to represent myself really brought out the perfectionist in me lol

Q:Now that the logo is finished, is there anything you would change about it?

No, I’m happy. And hey, it’s my own logo. Whenever I feel like it I can change it :-)

More Designs From Bernd Allgeier

  • Superior Suites
  • Rainer de Jong | Architect

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