LogoGala

The brand name is B2G. The idea came after series of sketches. The current Logo uses the letter B turned around the number “two” (roman style: “ II “) and the letter G. So logo came from => B2G => B II G => what you are looking at the moment.

Photoshop CS5.

I always do the rough idea on paper with a pen. I even have a specific pen which I love. Every time I get this pen I start sketching things even just for the sake of it. I normally live in Sofia, Bulgaria but last month I went to London to get this pen. It is just the perfect pen for me. So for the this logo I started this way as well. I sketched series of shapes and combinations. Then I scanned it and done it vector in Photoshop. Added some effects and different types of color.

No fonts. I drew the letters myself.

The owners of the company are two young girls who mentioned in a conversation that they both actually love purple so we all decided that purple is the color that will represent them the best way. I actually chose a gradient of purple to make it more natural.

About 2 weeks for the initial design and then one more week for tweaks.

Figuring out that 2 can actually be represented with || (roman style) not only with the Arabic “2.”

I think it stands great and represents the brand. It has its own unique shape and coloring and will suit the company in the best possible way. At this stage I would not change anything beside adding glam effects to it where necessary.