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Interview With Brice Shepherd

Q:Where did the idea for this logo come from?

The client wanted something modern that would stand out on packaging and business cards, and in the nail and staple business this kind of design is very flashy. So, I just started drawing and this stuck out to me the most.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator. Always Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always sketch my ideas down on paper before moving to the computer. I didn’t finish the sketch of this design but there were changes and additions made along the way.

Q:What font(s) were used in the logo?

The ‘s’ is a modified version of a font called “Bauer” but the rest is hand drawn.

Q:How did you choose the color scheme for the logo?

The client insisted that the main color be Reflex blue or something very close to it.

Q:Do you have any sketches of the logo in the early stages?

This was how far I got on the sketch that I liked before going to the computer.

Q:How long did it take to complete the logo?

I don’t remember the exact time but we went through a few revisions before landing on this one.

Q:What do you feel was your biggest challenge in designing the logo?

Trying to convince the client that a globe to represent that they do business worldwide is not necessary. Despite all of my attempts to get them away from it I ended up losing the battle.

Q:Now that the logo is finished, is there anything you would change about it?

I’d take the globe portion away. It’s tacky and too literal.

More Designs From Brice Shepherd

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