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Logo Details

Ascente

Ascente

Interview With Deviant G

Q:Where did the idea for this logo come from?

It all started from a staircase shape.

Q:What application did you use to design this logo? E.g., Illustrator.

Photoshop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

All started on my computer, using a staircase picture to get the shape right.

Q:What font(s) were used in the logo?

Helvetica Neu.

Q:How did you choose the color scheme for the logo?

Opposition of clear blue and classic sleek grey just made it.

Q:How long did it take to complete the logo?

More or less 3 days once I had the idea. 3/h a day

Q:What do you feel was your biggest challenge in designing the logo?

Not trying to make the shape look perfectly straight.

Q:Now that the logo is finished, is there anything you would change about it?

The font.

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