Interview With Ryoji Fukuda
Q:Where did the idea for this logo come from?
Motive of the logo is “aaa” which is the initials of our company “Asahi Ad Agency”.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS3.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Start out with pen and paper then move to the computer.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
The sky color when the sun is rising.
“Asahi” means “rising sun” in Japanese.
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
I wanted to make the logo universal, sophisticated and quite simple. I did not want to follow the trend of the logo design.
Q:Now that the logo is finished, is there anything you would change about it?
No. It is, for me, perfect.
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