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Aristotle Development

Aristotle Development

Interview With Stuart L. Crawford

Q:Where did the idea for this logo come from?

Playing with the Greek letter-set, the Lambda took the place of the “A” perfectly.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

A lot of brainstorming led me to this idea. I was looking at the type on it’s own, but turned the lambda into a logomark that would work on it’s own.

Q:What font(s) were used in the logo?

Arno Pro.

Q:How did you choose the color scheme for the logo?

Had played with blues and greys as requested, but this option stood out as having the vivid red tone.

Q:How long did it take to complete the logo?

3-4 hours for the design itself, around a month for the total project.

Q:What do you feel was your biggest challenge in designing the logo?

Defining the idea of “simplifying the complex” typographically.

Q:Now that the logo is finished, is there anything you would change about it?

Nothing. I think it works well.

More Designs From Stuart L. Crawford

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