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Interview With Claire Coullon

Q:Where did the idea for this logo come from?

Designed for a recently renovated traditional wooden sailboat, the goal was to create a logo that would reflect the distinctive historical and social aspects of the boat. Playing around with pen and paper led to this hand drawn lettering in a loose calligraphic style. It aims to illustrate a blend of timeless tradition combined with a personal, modern feel.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS3.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I looked into a lot of different typographic styles and sketched out endless variations, especially for the capital /A/. I then did a lot of rough sketches with the whole word, looking at different options for connecting letters, overall style, etc. Once I was happy with the drawing, I scanned it and vectored it. From then, I did a lot of tweaking to get the strokes and contrast right.

Q:What font(s) were used in the logo?

It uses custom type drawn by hand.

Q:How did you choose the color scheme for the logo?

A few colour variations were presented; this one uses a rich blue for a classic yet subtle nautical reference. As the final logo will be printed directly on the boat, it will most likely be a dark blue or a black.

Q:Do you have any sketches of the logo in the early stages?

A sketchbook page showing some of the later stages of the development. Here, I was especially looking at the /An/ connection and the tail of the /A/

Q:How long did it take to complete the logo?

Refining the concept and the sketches is what took the longest. Overall, probably 1/2 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

Finding the right balance between tradition and originality was quite difficult. Due to the nature of the logo and its intended purpose, the style couldn’t be totally weird but it also had to stand out.

Q:Now that the logo is finished, is there anything you would change about it?

I’m pretty happy with how it turned out because I had the chance to do a lot of tweaking to get it right. I’m still not 100% thrilled with the /o/ in relation to the other letters though, so I would probably keep changing that.

More Designs From Claire Coullon

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