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AMOG

Interview With Patrick Winfield

Q:Where did the idea for this logo come from?

For the AMOG logo I worked closely with the client and listened to their ideas. This can be a great thing when the client has an idea, especially if they like your work. I worked with an illustrator (Greg Macavoy) to create some characters based on the Alpha male look. If you look through the site you will see that each category has a unique character worked into the logo in the header.

Q:What application did you use to design this logo? E.g., Illustrator.

I always start out using Illustrator, then if I want to get into it more with some textures I will bring it into Photoshop. For the characters I received black and white drawings from the Illustrator and would import them to Illustrator then color them and clean the lines if they needed it.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started with a pencil and paper, always try and doodle when I am having that initial conversation with the client. Sometimes the idea for the design hits me then and I just need to flesh it out more. Other times it doesn’t happen so quickly and I need to sit with it or come back to it later.

Q:What font(s) were used in the logo?

I modified this really hard edged, straight line font called ‘04b’ by adding some curves using Illustrator.

Q:How did you choose the color scheme for the logo?

The client was set on this color scheme.

Q:How long did it take to complete the logo?

The design was done in about 8-12 hours, including illustration, design calls and revisions.

Q:What do you feel was your biggest challenge in designing the logo?

It would have to be conveying a feeling of toughness without being too silly about it. I knew that with the right face in the logo it would accomplish this so I kept the typeface strong with thick lines and then fused the face to it using the white outline.

Q:Now that the logo is finished, is there anything you would change about it?

I am happy with the final design… only time will tell. ;)

More Designs From Patrick Winfield

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