Interview With Jenny Buffkin
Q:Where did the idea for this logo come from?
When beginning this design, what I had in mind was something relating to health and beauty, so I started with what many may consider to be the epitomy of health, beauty, and life; a flower.
Q:What application did you use to design this logo? E.g., Illustrator.
I always use Illustrator (CS4) for logo design…
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Actually, I didn’t do any sketches for this design and instead started by experimenting with different flower petals, stems, and opacity levels. It needed to be unique to all of the other “flower” type logos that are out there…
Q:What font(s) were used in the logo?
Essai – Regular
Q:How did you choose the color scheme for the logo?
It needed to be a calming color, something soft, but not so soft that it would pose printing problems. Powder blue is very soothing, so I went with something a few shades darker.
Q:How long did it take to complete the logo?
All in all, it took about a day…
Q:What do you feel was your biggest challenge in designing the logo?
The name, it needed to have meaning and relevance to the mark. After some research I found the perfect name with the perfect meaning…ALLAY; a verb that means to ease, lighten, abate, relieve, soothe, get rid of, and assauge.
Q:Now that the logo is finished, is there anything you would change about it?
No, I like it just as it is, although I’m always open to suggestions for improvement :)