LogoGala

Agrobras suggested a new ID (redesign) for their brandmark and also a modern and contemporary appeal. So the concept was to create a logo with stripes that may looks like leafs and fields, according to the Agrobras market, agriculture and trade of seeds.

Adobe Illustrator and Photoshop to tiny details and web version.

I started studying some brands and others companies approaches. After some roughs and tests I begun to draw some icons and pictograms, starting from a geometrical form and then making it smoother.

I also gotta a color guide where it can make some compositions and found a better color scale to my client’s logo.

For this I picked up Fujiyama2.

As I said, as an agriculture approach the best color to be used was a Green color scheme.

1 week to compose and 2 days to make the final version.

Redesign an organic icon making it softer, modern and contemporary.

No, it matches perfectly.