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AgrobrasFeatured Logo


Interview With Raphael Peaga

Q:Where did the idea for this logo come from?

Agrobras suggested a new ID (redesign) for their brandmark and also a modern and contemporary appeal. So the concept was to create a logo with stripes that may looks like leafs and fields, according to the Agrobras market, agriculture and trade of seeds.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator and Photoshop to tiny details and web version.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started studying some brands and others companies approaches. After some roughs and tests I begun to draw some icons and pictograms, starting from a geometrical form and then making it smoother.

I also gotta a color guide where it can make some compositions and found a better color scale to my client’s logo.

Q:What font(s) were used in the logo?

For this I picked up Fujiyama2.

Q:How did you choose the color scheme for the logo?

As I said, as an agriculture approach the best color to be used was a Green color scheme.

Q:How long did it take to complete the logo?

1 week to compose and 2 days to make the final version.

Q:What do you feel was your biggest challenge in designing the logo?

Redesign an organic icon making it softer, modern and contemporary.

Q:Now that the logo is finished, is there anything you would change about it?

No, it matches perfectly.

More Designs From Raphael Peaga

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