Interview With Tobias Kentner
Q:Where did the idea for this logo come from?
The picture mark: it contains the initials of the brand name “Agentur wildwest” (AWW). In their star-shaped positioning the initials result in a sheriff’s star which illustrates the name of the brand clearly.
The brand name: it was thought out for an agency which is located in the West of Germany (Cologne).
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
- Which brand name is catchy and has something to do with the agency?
- Which graphic illustrates the name of the brand clearly?
- First ideas with pen and paper
- Final Layout with Adobe Illustrator