LogoGala

I thought it must be a fluid-like logo, because the website is all about After Effects and Motiongraphics… I choosed fluid because it refers to motion and like that it can be easily remembered… I also thought about Ae & pal as 2 parts, so like they would be pal’s, so also says the tagline “your After Effects Pal”!

I only used Adobe Illustrator CS4.

I started with pen and paper and made a quick sketch, and then started to vectorize it in AI and experimented around with fluid shapes.

It’s a type-based logo, so there’s no font in the actual logo. but for the tagline I used Aller.

I took the greyish blue from AfterEffects for the “Ae” part, and choosed a bright orange to balance it out, the client also personally likes orange too, the important part was the blue.

It took around 3 – 4 days to complete.

To make it easily memorable for people and visualize the word “motion” into that logo.

No, I love it exactly how it is.