Interview With Sergej Melissen
Q:Where did the idea for this logo come from?
I wanted a typographic logo that stood out. It had to be simple, modern and clear.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Because it’s a typographic logo, I directly started in Illustrator.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
The logo had to be modern but also a corporate look. Pink is a modern color and brown corporate. The two combined works perfect.
Q:How long did it take to complete the logo?
Very long. The hardest client to design for is yourself.
Q:What do you feel was your biggest challenge in designing the logo?
There had to be a link in the logo with our company name. By modifying en reflecting the letter e’s, they now function as quotes, accentuating the company name.
Q:Now that the logo is finished, is there anything you would change about it?
Nope, I’m satisfied and I get great comments on the design.