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Accentuate

Interview With Sergej Melissen

Q:Where did the idea for this logo come from?

I wanted a typographic logo that stood out. It had to be simple, modern and clear.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Because it’s a typographic logo, I directly started in Illustrator.

Q:What font(s) were used in the logo?

Museo

Q:How did you choose the color scheme for the logo?

The logo had to be modern but also a corporate look. Pink is a modern color and brown corporate. The two combined works perfect.

Q:How long did it take to complete the logo?

Very long. The hardest client to design for is yourself.

Q:What do you feel was your biggest challenge in designing the logo?

There had to be a link in the logo with our company name. By modifying en reflecting the letter e’s, they now function as quotes, accentuating the company name.

Q:Now that the logo is finished, is there anything you would change about it?

Nope, I’m satisfied and I get great comments on the design.

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