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A French Touch Salon

A French Touch Salon

Interview With Stuart L. Crawford

Q:Where did the idea for this logo come from?

The fleur-de-lis was existent in the family business so it had to be part of the design, so I created a flower-type pattern using the Eiffel Tower.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

As always, it starts with a sketch. After brainstorming and doodling I jumped into illustrator to work with concentric shaped patterns that gave the distinct ‘French’ vibe.

Q:What font(s) were used in the logo?

For the typography a customised Bickham Script was used.

Q:How did you choose the color scheme for the logo?

It needed to be feminine, but professional. I selected a range of pinks and skin tones and balanced them across the shape to regain the balance.

Q:How long did it take to complete the logo?

The total project lasted several weeks, but the creation of the logo as it stands was3-4 hours.

Q:What do you feel was your biggest challenge in designing the logo?

Combining all the elements that were requested, without overdoing it.

Q:Now that the logo is finished, is there anything you would change about it?

At the minute, we are both happy with the final design. I can’t see any particular changes that I’d make.

More Designs From Stuart L. Crawford

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