Interview With Joshua Geiger
Q:Where did the idea for this logo come from?
To understand the reasoning behind the creation of the 1981 logo, you should know that I believe the more energy and symbolism one puts into something, the better the chance he/she will have of success. I put a lot of intentional, relevant and direct symbolism in just about every aspect of my life. This philosophy is what drove me to find the most important part of my life, in order to incorporate whatever that might have been into my logo. So, I chose the year I was born, 1981. My birth of course symbolizing the beginning of my life and everything from that point on. I knew creation was going to play an important role here, specifically because of what I do, create identities… logos.
I knew I needed to use the numbers 1, 9, 8, and 1. Where the real symbolism comes in, is what you can create with the logo font itself (simplicity was key in the font design because there is a recurring theme of breaking elements and concepts down to their most rudimentary form, very much what you do in the logo design process). With the introduction of unity, If you align each element (number) vertically, then horizontally to create one symbol, you will create a simple Circle Cross (a circle with a vertical and horizontal line running through it).
This cross (shown above) is actually the Cosmic Circle Cross, or the Simple Cross of the Cosmos. This Cosmic Cross was probably mans earliest symbol of companionship with the Cosmos and existence. It is a recognition sign of Divine Order throughout the Universe. As our understanding of the complex spiritual structure of creation progressed, this simple Cosmic Cross became the famous “Tree of Life”. As a side note, the Cosmic Cross is sometimes referred to as the Celtic Cross. This cross is much older than official Christianity, being a representation of the Sun and the quarternal cycle of the seasons and compass (North, East, South, West). This cross represents the beginning, birth… of everything from nothing, omnil or nil.
I realized this is all very important because it fits so well with what I am trying to accomplish with 1981. I create logos. Most of the time, from nothing. Basically, the creation of the 1981 logo should have been the equivalent of a metaphysical “Big Bang” out of which, a successful business was born. You can see this Cosmic Cross as my Favicon when visiting my website. So, basically if you take the year I was born, combine the numbers to create one symbol, you get the oldest representation of creation, humanity knows, which in essence reflects my business quite well. Taking it back to the beginning.
Q:What application did you use to design this logo? E.g., Illustrator.
Paper, Pencil, then Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Actually, this one kinda just hit me during meditation. I had the idea and knew what needed to happen in order to bring the final design about.
Q:What font(s) were used in the logo?
Q:How did you choose the color scheme for the logo?
Keeping with the minimal theme, I didn’t want any color in the logo. It will either be white, black, grey, or with a grey-ish gradient.
Q:How long did it take to complete the logo?
Well, the logo itself didn’t take long, but it took me about five years to decide on 1981. I went through a myriad of other names, but none were as relevant as 1981.
Q:What do you feel was your biggest challenge in designing the logo?
It was going to be used by me, and I’m never happy with the work I do for myself. You know what they say, “Your own worst critic…”
Q:Now that the logo is finished, is there anything you would change about it?
I don’t think I could make any changes and keep the over all theme alive. And I’m as happy as I think I’m going to get with my branding.
More Designs From Joshua Geiger
Commenting has been closed.