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1331 Micro Brewery AngelFeatured Logo

1331 Micro Brewery Angel

Interview With Flipp

Q:Where did the idea for this logo come from?

The idea for the logo was inspired by the concept of ‘good and evil’. It is a small component of a much larger crested logo which can be seen at http://www.1331.ca.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

The process always starts with lots of writing and sketching with pencil and paper.

Q:What font(s) were used in the logo?

There is a version of the logo that includes typography (Trade Gothic Condensed N0.20)

Q:How did you choose the color scheme for the logo?

The logo/ID concept was kept as simple as possible. The entire identity uses just black (plus a copper foil – which was used on the print components).

Q:How long did it take to complete the logo?

Because this was part of a complete identity, it took a while to develop it.

Q:What do you feel was your biggest challenge in designing the logo?

Standing out from the competition – i.e., other breweries and distilleries.

Q:Now that the logo is finished, is there anything you would change about it?

I may change the proportions a little bit – but otherwise no changes.

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