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Designer: Jackie Powell

Originally from Carlisle County, in Western Kentucky, where she graduated from high school in 1993, Jackie intended to study nursing in college. A lot of “Who’s the Boss” re-runs, where the main character, an advertising executive, sets her own hours, employs her own mother, and sometimes takes her child to work, convinced Jackie that advertising was a more desirable way to make a living. Growing up with a self-employed father herself, she realized that freedom for her future family was on the top of her career list and advertising might realize that dream.

While studying at the University of Kentucky, Jackie realized another dream, meeting her future husband, Bill at an Advertising Club meeting in 1994. While still a student, Jackie held internships with LEX18 and a small advertising agency, where she accepted her first full time job after graduating with an Advertising degree in 1997. That same year she and Bill were married.

On the job she showed determination and ingenuity, teaching herself html by reading a book under her desk and gaining confidence in her design skills as the sole graphic designer for the agency. She went on to become a graphic designer for Gray Construction, where she gained insight into the client side of marketing.

Everything came together at just the right time, and the birth of Jackie and Bill’s first son in 2000 spurred the birth of Serif Group, originally conducting business from their own home. A few years later, a second son (2004) added to their joy, and the company grew along with their family, prompting Serif Group to move to larger office space.

Professionally, Jackie most enjoys publication design, networking, and volunteering for the Lighthouse Ministries. In her free time, she likes scrapbooking, spending time with family and friends, swimming and reading. Just say the word “go” and Jackie is ready to meet a new challenge or embrace an exciting opportunity. She lives and thankfully works by her own credo, “If it’s not fun, don’t do it.”

Logos by Jackie Powell in the Gallery

  • Shaun Ring Photography