Tips for Creating a Personal Logo Design with Ease
Designers spend so much time creating brand pieces for other people that it’s easy to forget about our own branding. But that’s exactly what you need if you expect to be taken seriously in your career. A personal logo can go a long way toward helping you establish a strong brand identity. Here, the design team at Company Folders shares some of their own logo creation process:
Writing a creative brief
Chances are that you’re designing your own personal logo, so treat yourself as you would any other client. Rather than jumping headfirst into the project, take some time to determine what type of brand identity you want. Define your target audience and tone. Learn what the competition is up to, so you can make sure your logo stands out. And since it’s easy to let personal projects get out of control, make sure you set a due date and budget to keep yourself on track.
Specifying a name
If you’re anything like most people, you answer to multiple names. Your birth certificate is printed with first and last names, and you’ve likely picked up a couple of nicknames over the years. You may even introduce yourself using your middle name or initials.
It’s important to remember that the name you choose to use in your personal logo will impact how people perceive your company. For instance, full names sound professional yet take up a lot of space, whereas initials can give you a little more creative liberty. Think carefully about the pros and cons of each name before making your choice.
Logo inspiration is available just about anywhere, from web collections to other brands in your industry. For a personal logo, the best place to look is within yourself. Your name may convert well to an image or have a cool hidden meaning you want to bring out. You might also find inspiration from your hobbies, personality, or looks. These sources of inspiration are a great way to make sure your personal logo lives up to its name.
Now that you’ve got all the basic pieces in place, you’re ready to head over to the original post and learn how to put your personal logo together. You can also check out Company Folders’ professional services and work with a designer to create your logo.