The Ryder Cup Gets a New Logo
Anyone that knows me, knows I’m an avid golfer. I couldn’t wait to post this blog entry when I found out that the Ryder Cup had redesigned their logo.
Aiming to unify the brand and strengthen the alliance between the two organizing bodies of the world’s most famous team golf competition, The PGA of America and Ryder Cup Europe have announced a new official logo for the Ryder Cup.
— Press Release
The original design is extremely dated and has a very clip art feel to it, especially the Ryder Cup. The new design gives the brand a very sophisticated look in a crest-like style. The thing I like about the new design the most is how Interbrand reduced the US and European flags to their most recognizable parts and incorporated them into the design. One thing I am not sure about is the stars on each flag. The US flag only has four stars where the European flag has five. Maybe they felt that they simply couldn’t fit another star on the US flag? Or was there a reason behind only having four?
The other aspects that I’m not a fan of is the gradient behind the Ryder Cup and the gray border around the crest. I’m not sure what could have been done in place of the gray border, because I don’t think it would look good without it either. Maybe just not as thick? Different color?
Also, where is the venue name going to go? The Ryder Cup is held at a different course every two years. Every Ryder Cup logo has the course name in the logo. I hope that the course name isn’t an after thought and just gets thrown in somewhere at the bottom of the design (kind of like the original design had).
The Big Question?
I know a lot of people are saying: “That design will be impossible to embroider.” Interbrand must have known that question would come up so they answered it right on their website (image below). I think it actually looks quite good embroidered; would love to have a shirt with the logo on it myself.
The new design is a huge improvement over the original. The aspects of the design that I didn’t care for above are really just nit-picky at best. There is something in every design in existence where you could question if it could have been done different/better. Overall, this design is a winner in my book.
What do you think?
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