Blimpie Gets a New Look
It came to my attention today that the sub restaurant Blimpie, has a new look. For those that don’t know, Blimpie is a competitor of Subway, though it seems someone within the company has set out to make them less competitive than they already are?
First thing that comes to my mind when I see this new logo is wow! The second is, why? I’m not real sure how someone in a position to make the decision about the direction of the new logo could possibly look at this and say “THIS IS THE ONE!” The thing that makes it even worse is that it was likely a group of people making the decision and you’re telling me there wasn’t one person in the room that could have stood up and asked what everyone was smoking when this one was chosen?
With a name like “Blimpie,” at the very least you would expect that the logo use thick, rounded (like a blimp) letters, similar to that of their previous logo. I don’t think the previous logo was great, but at least it had some character and it was memorable which I just can’t say about the new design.
I would really love to hear how the designer sold the client on this concept (or lack there of).
What Do You Think?
What are your thoughts on this change? I hope this doesn’t start a trend where everyone with a copy of Microsoft Word now believes they are a “logo designer.”
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