A Different View on Logo Design Process
Graham Smith from ImJustCreative has published a great article on his logo design process that is probably quite different from what you’re used to reading on the majority of other design blogs. The reason I enjoyed this article is because I’ve always been one to jump straight into Illustrator to start putting ideas together for a new logo. It’s not that I can’t sketch, because I can and actually enjoy sketching, but I generally only sketch to remember ideas if I’m without an internet connection.
From the Article:
Jumping straight onto the computer works for me, and more importantly, my clients. Business is booming, so I think that people need to relax a bit about sketching being the ‘only’ way. It is questionable to say this with so much certainty when new budding logo designers might be in the same mindset as myself. Yet they will take on board what ‘the majority of experts are saying, which is not to go straight to the computer’.
No Sketching for Me
As I said above, I enjoy sketching every once in a while, but I hardly ever sketch design ideas unless I’m without internet connectivity and need to remember an idea. I can’t explain it, but when I’ve attempted to sketch ideas in the past, I never make much progress. I always seem to sketch slightly different variations of the same design, never coming up with something original from the initial concept. Jumping straight into Illustrator is different for me. Ideas seem to come more easily when I’m in Illustrator. I think it comes down to being able to view multiple color and font variations quickly and all at once which is more difficult for me to do in a sketch.
Do What Works for You
What it all comes down too is doing what works for you. I’ve learned that with design, there’s really not a right or wrong way to do something, there’s only your way. If that involves sketching out your design first, go with it. If your way involves skipping the sketching phase and that’s been successful for you, go with that. As Graham said, his business is booming, so why would he try to fix what obviously isn’t broken?
What is Your Design Process?
I’m curious to hear what your design process is? Are you a fan or sketching out designs first before moving to Illustrator or your application of choice? Or are you more like Graham and I?
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